Customer Notification
In the event of a disaster, how will you notify your customers, clients, or whomever your agency serves? Your Plan should:
- Identify your agency´s customers, clients, or others served by your agency. Who are your critical customers? At-risk families, high-risk wards or probationers, acutely ill, or seriously disabled clients?
- Decide how quickly customers, clients, or others will need to be contacted in the event of a disaster. If this timeframe is short, or critical services must be delivered, your agency may need to gather addresses, telephone numbers, or determine alternative methods for contact.
- Assess the customer base that you need to notify. Can you use radio, television, newspapers, Internet, or other ways to communicate? How do these customers access information?
- Plan for secondary resources for the non-critical clients. Prepare a communications plan for them.
- Address how, when, and what information will be released under probable disaster situations. If communications with customers, clients, or others served by your agency is not handled appropriately it may cause panic, over-reaction, or misinformation.